Dear all y’all,
AI doesn’t make any of our disciplines obsolete. It makes our ability to work across them more important.
We gave everything a new name and called it progress
The content field has been naming and renaming itself for two decades. Content strategist, content designer, UX writer, content marketer. Different titles, overlapping work, growing confusion. Here’s what the proliferation cost, and what coherence would actually look like.
Lions and tigers and bears, oh my! A Field Guide to content practitioners
Content strategists, content designers, UX writers, content marketers—same forest, different animals. A field guide to content for executives who keep getting lost.